Marketing Automation
FOLLOW UP WHILE YOU SLEEP.
Marketing Automation for Delhi NCR businesses
In Delhi NCR, most customers would rather WhatsApp than fill a form or wait for a call — and the business that replies first usually wins. Automation makes sure every lead gets an instant reply, a reminder before an appointment, and a follow-up if they go quiet, using approved WhatsApp Business templates and a simple CRM so nothing depends on someone remembering.
The problem
Leads arrive and wait. Follow-up depends on who is free. Nobody knows which enquiry went where.
What we do
- Email, WhatsApp and CRM workflow planning
- Consent-aware follow-up sequences
- Segmentation so messages fit the lead
- Hand-off rules between marketing and sales
- Failure handling: what happens when a message fails
- Reporting on speed-to-lead and sequence results
Our process
Discover → Diagnose → Strategize → Build → Launch → Optimize. Every step has an approval and a measure, so you always know what is being done, why, and how it will be judged. See the Growth System.
What we track
- Time to first response
- Sequence completion and reply rates
- Lead stage movement
- Failed deliveries caught and resolved
Channels / platforms
Email · WhatsApp Business API (via approved providers) · CRM (HubSpot, Zoho, others)
Deliverables
- Workflow maps
- Sequence copy
- Setup & QA
- Monitoring checklist
Marketing automation — explained simply
Automation sends the right message at the right time without manual work — confirmations, reminders, nurture, follow-ups.
Example: Form submitted → lead added to CRM → instant WhatsApp → salesperson task → reminder if no contact in 30 minutes.
Automate the repetitive, keep humans for judgement and relationships.
- Start with speed-to-lead and appointment reminders — fastest ROI.
- Respect consent and frequency.
Common mistake: Automating a messy process — you just get messy at scale.
WhatsApp marketing — explained simply
WhatsApp is where many Indian customers prefer to talk — perfect for fast replies, appointment reminders, catalogues and follow-ups with consent.
Example: Click-to-WhatsApp ad → auto-reply with menu → human replies within 10 minutes → booking confirmation → reminder the day before → review request after.
Speed and helpfulness convert. Use the official WhatsApp Business app/API, opt-in, and relevant messages only.
- Use labels/CRM stages: new, contacted, quoted, booked, won, lost.
- Quick replies for FAQs; catalogue for products; templates (API) for reminders.
- Measure response time, booking rate from chats and revenue per conversation.
Common mistake: Spamming broadcast lists (risk of number bans), slow replies, no follow-up system.
Who it is for
Businesses that generate leads faster than they can follow up by hand.
Expected business outcomes
Consistent, timely follow-up that respects consent and reaches a human when needed. Outcomes are not guaranteed and depend on your offer, market, budget and execution.
Where we work
FODO is based at 65 M Block, New Roshanpura, Najafgarh, New Delhi – 110043, India. We work with businesses in Najafgarh · Dwarka · Uttam Nagar · Janakpuri · West Delhi · South Delhi · Central Delhi · North Delhi · East Delhi — and, served remotely, Gurugram, Noida, Greater Noida, Ghaziabad, Faridabad. Most work runs on calls, WhatsApp and shared dashboards, so your location does not limit the service.
FAQs
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